Slide 1 of 2 — V3 Product Definition
ROXFIT
V3 Product
Definition
Status — In development
Launch — September 2026
Model — Additive freemium
"Beat your best."
Free tier
ROXFIT
  • Race results & history
  • Training & workouts
  • Manual PaceMe
  • One free monthly RaceMe challenge
  • Challenge leaderboard
  • Short AI summary per race/workout
ROXFIT Ultra
Ultra
  • Persistent Compete level + unlimited access
  • Race previous effort & friends
  • RaceIQ — full race intelligence suite
  • TrainIQ — training analysis & next actions
  • Personalised pacing (from race history)
  • Full AI analysis inside RaceIQ & TrainIQ
Ultra Pillars
Compete
Gamified training with a persistent athlete level. Race your previous efforts, friends, and leaderboards.
Profile level · Streaks · PB bonuses · Friend challenges
RaceIQ
Full race intelligence — history, predicted potential, division scenarios, and personalised pacing built from your own race data.
AI analysis · Improvement opportunities · Race-day intel
TrainIQ
Post-workout and challenge analysis that explains level impact, station consistency, training gaps, and what to work on next.
AI analysis · Effort comparison · Next actions
Ultra in action
Race History
RaceIQ
−8:05
from race 1 · 6 races
R1 R2 R3 R4 R5 PB
Current PB76:15
Compete Level
3.4 OPEN
Last workout +0.12
5-day streak +0.08
Next: 3.5
Training
TrainIQ
12 wks
consistency score 74%
This week5 / 7 days
Predicted Finish
RaceIQ
74:30
based on 6 races + training
Elite65:00
Pro72:00
Predicted74:30
Your PB76:15
Open avg84:00
Station Times
RaceIQ
Row
weakest · −23s vs top 10%
Ski SP SP BBJ Row FC SL WB
Best: Sled Push5:01
PaceMe
RaceIQ
74:30
balanced · your target
Conservative78:30
Balanced ←74:30
Aggressive71:00
Your PB76:15
Slide 2 of 2 — Early Access Monetisation Strategy
ROXFIT Ultra · May 2026
Early Access
Monetisation Strategy
No payment today. Pre-registration builds the list.
Founding pricing concentrated into one week
in September — discount is the conversion mechanic.
Now — Aug 2026
Pre-registration
Free signup. No payment. In-app banners across 6 surfaces. Preview campaign warms the list.
Jun – Aug 2026
Preview Campaign
Monthly reveals — RaceIQ, then Compete, then TrainIQ — keep the list engaged before launch.
1 · 3 · 5 Sep 2026
Founding Pricing Week
Three drops, one week. Annual only. Deeper discount for earlier waves. Capped volumes.
8 Sep 2026
Early Access
Founding members get the product one week before everyone else.
15 Sep 2026
Public Launch
Monthly & standard annual available. Full public paywall & upgrade prompts live.
Strategy Rationale
  • → Free app stays fully functional — no features removed
  • → No free trial at launch — keeps the paid offer simple and conversion clean
  • → Monthly free RaceMe challenge gives a real product preview
  • → Annual-only founding pricing drives upfront LTV
  • → Year-two renewal at standard annual price
Founding Pricing Structure — Annual Subscription
Wave 1
75% off
Tue 1 Sep · capped
Wave 2
65% off
Thu 3 Sep · capped
Wave 3
55% off
Sat 5 Sep · capped
Standard annual
Full price
From 15 Sep
Monthly
Full price
From 15 Sep